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White Hat And Black Hat SEO

October 13, 2008

Hackers and crackers are two words that are considered synonymous with each other in the world of computer security. Though their methods and techniques are similar in concept, their ethical motivations separate them from each other. Black hat crackers work to intrude into the security set up around data with the main intention of utilizing it for their own gain.

White hat crackers on the other hand, attepmt to use their knowledge for improving the security or repairing any flaws. Because of the nature of their work, both these groups are generally referred to as hackers.

In Dubai internet marketing circles, black hat and white hat are terms that are used to define the nature of the techniques used for SEO in U.A.E. and elsewhere that are used. Black hat SEO techniques usually involve methods that cause search engine algorithms into catapulting a page higher in the page rank listings.

Hidden text and links, text that is similar to the background, pages that are different from the ones submitted to the search engine, etc. are all techniques that come under black hat SEO in Dubai or anywhere else for that matter. Site reviews and search engine algorithms sieve out such websites and either penalize them or push them lower in the page rank.

At Cosmos Star Consultants, the Dubai SEO services and techniques we make use of and provide are completely ethical and confirm to the requirements of search engines. We maximize the security employed for each of our client sites and make sure that their websites rank high in search engine result pages via white SEO practices.

Visit us at Cosmos Star Consultants to know more about our content writing, web marketing service and other online marketing solutions.

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