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What Do You Lavish Money On – IT or Customers?

November 11, 2008


I remembered this invitation for a webcast I had bookmarked on ZDNet a couple of months back the other day. It was regarding the utilization of monetary resources for customers instead of IT. While I did not get to attend the seminar, it got me wondering all over again- about how exactly it would benefit an organization if it adapted such a strategy.

What do you Lavish Money on?At our online marketing company in U.A.E. we are all for an organized balance between these two important components. We do realize that other firms necessarily do not conform to the same views when it comes to Dubai online marketing.

For instance, certain web or technology-oriented firms will obviously have to devote maximum resources towards their technological infrastructure. Good tech performance = Loyal, satisfied customers.

Very few online marketing and search engine promotion services know this equation so well.

Nonetheless, there may be online companies, which require minimum maintenance where their technology is concerned. Sites that are simply one-stop microsites or depend on more basic online marketing services in Dubai like display marketing or Dubai email marketing to get their word across, are good examples.

All they need is an initial investment in reliable IT and customer attracting online marketing tools like the ones mentioned above and they are ready to roll.

How about you? Comment here to let us know which strategy you apply and how it has helped you.


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