Of Google PageRank And Site Penalties
In the introduction to its search engine technology, Google states that it uses a unique combination of advanced hardware and software and that at the heart of the software part is the PageRank system.
This particular tool is very powerful- as many website owners have discovered, for it allows an unbiased ranking of web pages in the Google search engine result pages. PageRank picks up the number of links that point to a particular website as an indicator of its search engine standing. But it gives priority to websites that have been linked to by sites that in their own right enjoy high PageRank.
Due to such stringent measures undertaken by the search engine giant, it is important that Dubai web development professionals and web designers construct web pages that do not over-do SEO in Dubai techniques like link building, keyword optimization, anchor text linking, banner advertising in Dubai, etc.
Hidden texts, link building in a domain that is considered unsafe (pornographic sites) and fooling the search engine using a version that is different from the one displayed for the visitor, too call for a penalty to be placed on a website.
If the search engine deems a website completely useless, the site can be banned or removed from a search engine. To prevent your website from being penalized or banned by a search engine like Google, visit Cosmos Star Consultants. We provide ethical online marketing solutions for getting the best out of your SERP’s.