The ‘C’redibility Factor – Do Your Hired SEOs Have It?
Rory Cellan-Jones was talking about the side effects of the changing face of journalism all over the world on his BBC dot.life blog a couple of months back. Ruing about how readers now relate to news services he says, “The audience – which used to know its place – is being asked to act as a kind of journalistic ombudsman, ruling on our credibility.”
In search engine optimization in Dubai and online marketing as well, social bookmarking services like Digg and Sphinn have yielded the responsibility of gauging credibility in the hands of the readers/visitors.
Tools like the ones provided by Blogged and RateItAll are a badge of popularity that website visitors happily use to deem a site as cool or not.
Even Google loves sites that have popular and higher page ranked sites linking to them.
Far from complaining about the tools that an SEO company in Dubai needs to keep adapting and incorporating in its strategies, there is an underlying assurance sent out to the reader or site visitor. An assurance that says, ‘Yes, we know all that we say we know and others know that we know it to. So come trust us.’
That oft-repeated old adage, ‘survival of the fittest’ keeps manifesting itself, and this credibility debate is a good example. It definitely keeps the competition engaged while discarding those that do not have it. This is infinitely better than the jungle out there, even if you have lost or reduced your credibility there are countless chances to regain it.