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High Expectations And Over-rated Promises

November 24, 2008


Search Engine Watch reported a legal case earlier in the year raising the subject of standards and search engine optimization. The SEO agency that was being sued, Internet Advancement, was penalized for offering services that they did not fulfill.

For instance, the company claimed to have a 96 percent success rate with over 47,000 clients, claims which were absolutely false. They also reverted on their promise of securing a position in the top 10 search engine rankings.

TeamworkIn my opinion, they are being served their just desserts.

One of the first things you have to remember in this business – you cannot guarantee what you cannot consolidate by a valid claim. Even if you do want to impress on your prospective client your proficiency in Dubai online marketing, try to be demure in your descriptions and realistic in your promises.

Many SEO experts in Dubai and web marketing services have faced the music just because they have analyzed their market badly and underestimated client intelligence. You could be hired by a toy-maker to promote his website online, but just because he may be out of the loop on online marketing in Dubai it doesn’t mean that you paint him a rosy picture about how you’ll make him the best in the world.


Trust your clients enough to let them in the creative website promotion process, explain them your requirements and consider their inputs. You’d be surprised the amount you can learn from them.

It’s teamwork that makes a business successful. Experience it in action at Cosmos Star Consultants.

Image Courtesy: Flickr

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