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The How’s And Why’s Of E-mail Marketing

November 28, 2008


According to studies, US companies annually spend about $40 billion on direct marketing via post, with half the expenditure incurring from stamps alone. Compared to sales delivered by other internet marketing methods like banner advertising in Dubai, which costs $71.89, paid searches, which costs $26.75, and affiliate programs, which costs $17.47, a Dubai email marketing campaign costs less than $7. And for every dollar that marketers spend on email marketing, there is an ROI of $48.29 expected. 

MailroomStatistics as these only go on to emphasize the efficacy of the humble email, which has transitioned from a personal correspondence medium to one that allows your business to add a personal touch its service. Email marketing in Dubai thus not only reduces the advertising cost for the producer while bringing the consumer closer to the product but also serves as a branding tool for the former. Thirty five percent of email users open their messages just for the subject line’s appeal. Inserting the company name in the subject line itself can increase this rate to sixty percent. 

With an increasing number of businesses plying their wares on the information highway through e-mails, consumers are definitely not complaining. Eighty one percent of US executives are reported to subscribe to industry email newsletters for product information and business intelligence according to the Wall Street Journal. Businessmen further attest to the efficacy of Dubai email marketing by acknowledging that the internet and email are the best ways for advertisers to reach them. 


At Cosmos Star Consultants, we understand these statistics the best. When we send a consumer an email, we ensure that your business grows significantly. Market analysis, database increase, consumer behavior, etc. are all observed closely. 

Image Courtesy: Flickr


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