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Has Your Marketing Team Tried Out Behavioral Advertising?

February 18, 2009

The Federal Trade Commission wants to discourage technology that keeps tabs on how consumers shop, claiming to favor self-regulation. In the functioning of Dubai online marketing and retail, this stand could be seen as a dampener on the entire shopping experience.

Consumers have become ready recipients of the innovation and originality which they have come to expect from the many online marketing in Dubai creations that appear almost everywhere on the internet. Spanning from viral videos to ad-clicks rewarding you with online ‘dollars’ the modes adapted to reach out to the average consumer are varied. 

Privacy issues not withstanding, behavioral advertising is a rather customized form of online marketing in UAE where the consumer can experience advertising media that conforms to his surfing tastes.

Behavioral Advertising

For instance, a woman planning her wedding tends to gravitate towards jewelry and wedding-related sites. If one of the sites she visits during an online shopping excursion practices behavioral advertising, she can have access to more sites and products that may make her search successful. The retailer has earned himself a satisfied consumer and a potential patron because of this extra effort. 

Behavioral advertising is a very handy concept, but could be annoying if your professional online marketing company does not know how to implement it the right way, which is what has got the FTC in a tizzy in the first place. We can only hope the statistics pacify them. 

Our SEO company in Dubai has tried it out superbly. Cosmos Star Consultants can help you get to know your consumers better, subtly. 

Photo Credited to Mzelle Biscotte

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