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Online Marketing Solution: Creating Controversy? Be Civilized About it

March 5, 2009

 

Today, I stumbled upon an incredible discussion between two parties regarding Dubai’s rise and ‘fall’ via The Caro-Van. The article on the original blog is one big rant on Dubai’s decadence and degrading lifestyle while the defender was a person entirely logical about Dubai’s merits and flaws. 

Quite possibly the best discussion I have ever come across on a blog comment page, the Dubai rant highlighted a few things that people on the internet, get wrong nearly all the time. Angels in fury

Indeed, quite a few blogging geniuses will encourage you to be contrary on comment pages and discussion forums. An even larger number of people will even go ahead and take this advice. If you are one of these people, you need to ask yourself at what cost are you doing this. 

Being contrary is one thing, being deliberately contrary is quite another. 

When your A-1 online marketing solution depends on creating a stir to better your cause, then you need to think hard about the image your brand is projecting. You could end up jeopardizing it in pursuit of an increase in traffic levels. 

Try taking another tack- be polite and civilized when you are toeing the fine line between controversy and credibility. Do your research, get your facts differentiated from fiction and more than anything else, respect the mind and opinions of the opposite party. 

Another tack you could take- hire an online PR or web marketing service who understands how important your brand image is. If they don’t, then it’s not worth hiring them. 

You could always request Cosmos Star Consultants for more information.

Image Credit: Jsome1 

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3 Comments leave one →
  1. March 14, 2009 12:05 am

    Hallelujah! Just because Google doesn’t punish you doesn’t mean it is OK to foment controversy solely for marketing purposes. Remember this stuff stays on the web and can come back to bite you. Great Article.

  2. March 16, 2009 10:56 am

    Thank you.

    I really don’t get it when the so-called gurus of SEO and online marketing encourage people in the trade to go ahead and stir up a hornet’s nest on someone else’s blog or website.

    It’s not only bad form, but it also points to a terrible way to proceed with a discussion. – Edward

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