What is Web 2.0 marketing?
Web 2.0 is used to widen your web presence. Although the name sounds complex, it is simple to understand. With the help of this marketing tool, you can drive more traffic to your site without using PPC. Web 2.0 is a ‘pyramid of influence model’ in which ‘peer-to-peer communication’ is considered as its backbone. In simple words, it includes all the latest online marketing solutions of today.
Web 2.0 marketing is done in many ways. One of them is by getting a giant number of ‘backlinks’. Backlinks are most effective in Web 2.0 marketing. They are links on one website that lead to another website. They are important and need to be implemented if you want your website to be among the 1st few listings on search engines. If your website holds backlinks from quality and high ranking websites, it will have better chances of higher search engine placement. But remember that another site will accept your link only if there is some relation between both sites. But apart from this way, backlinking can be done through many other ways.
Having a blog spot is also another easy way to participate in Web 2.0. Through it, you can maintain a constantly updated web presence. (Examples of famous blog sites are Blogger and WordPress.)Blogging not only involves writing, it also involves audios (podcasts), videos and photo blogs.