It all starts with a ‘SEARCH’
Most of us behold a peculiar sight in and around our neighbourhoods. What I’m referring to are the shops in our localities that are on the verge of closing down. To us it may seem that this visual is the result of the recession period, but the real story may be different. Many of the big brands are doing extremely well. They have stores too. But why are some (small) businesses collapsing? The next logical reason can only be- lack of brand awareness on the internet.
When you come to think of it; the ‘big guys’ in the market have online stores and are very easily bumped into at Google, because of the various search engine promotion services they make use of. Thus, for small businesses to get back on the rails, e-commerce is the solution.
People are accustomed towards shopping online. They are also habituated at checking out all that you might have at your store through your online portal, before making an offline purchase. But how do they get to your site if they don’t know you have an online presence? One of the many SEO services in Dubai can bring up your site on the commonly used search engines by optimizing your website. As the consumer always begins with a ‘search’ online before making a purchase, SEO becomes the 1st online marketing tool small businesses need to take on board.